Yedible
Behaviour Change - Food circularity
Help consumers decrease food waste through using up ingredients
WHAT IS YEDIBLE?
Yedible is a service that helps consumers reduce food waste by decreasing the chance of having leftover ingredients at home. By recording and prioritising your on-hand ingredients, Yedible provides recipes that consider the context of purchase to avoid food waste.
WHO IS THIS FOR?
Millennials who like to cook at home but often have leftover ingredients. Changing behaviour for sustainability requires overcoming a number of obstacles.
WHY YEDIBLE?
Yedible employs behavior science and provides real-world context to assist users in recipe planning. Over the course of each use, the service assists users in becoming better versions of themselves from beginners to advocates in sustainability.
Duration
Team
Partner
My Role
16 weeks
Feb. - June 2021
Chin-Cheng Ou
Sinan Gu
Max Stilp
Service Designer
User Researcher
User Experience Designer
What we did for positioning target users - Qualitative Research
Attitudinal & Behavioral Questions
Understand what people say/think and what people do.
5Ws
Brainstorm questions for our project direction and target audience.
Data Analysis
Classify user feedback from 12 in-depth interviews.
What we did for understanding complexity - System Mapping
Stakeholder Map
Identify internal stakeholders who are participating in the project, and external stakeholders who are impacted by it.
Feedback Loops
Learn how system behaves by mapping how information give response and feedback in cause/effect chains.
Ecosystem Map
Capturing all the key roles that have an influence on the user, organisation and how values are exchanged.
From prototype to implementation
Customer Journey map
Mapping out the individual steps when acheiving a task.
Feature Validation
Figuring out the failure points and the responding solution.
Wireframes
Testing the service experience and interaction with users.
Introduce Yedible
Yedible is a service aims to help users plan and consume food in a way without wasting by providing recipes which consider their real context. The context included ingredient conditions and kitchenware, so that we make sure food are managed in a sustainable way
